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Affirm Fit Clothing was founded in 2021 by cousins Jason Wall and Franklin Rauh. Though their careers are very different with Jason being a professional musician and Franklin a bioscientist, their passions for helping others and spreading optimism were threaded together to create Affirm Fit. They call it a “cause-first brand" — meaning all products designed and sold will benefit a cause over itself.

In the coming months, Affirm Fit will be forming co-venturer partnerships with several U.S.-based nonprofits to direct a portion of all profits to support women’s health, foster youth, and social justice. 



1. Purpose over profit

Our primary concern is for how we can help those around us. We believe that by being a cause-first brand, we will always stay focused on what is bigger than our company.

2.  Radical transparency

We take our relationships with our customers and community very seriously. We will make mistakes from time to time, and when we do, we will remedy with the highest levels of accountability and transparency.  

3. Learn and grow daily 

We are committed to learning and growing daily in order to add maximum value to our customers. We will leverage this commitment to creating the best, and most impactful, brand experience possible. 

4. Only add meaning and value 

We will only offer products that add meaning and value to our customers. We will also seek opportunities to help our customers create and support change in our community. 


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